In our "Spendervention," Instagram campaign, we created fake products imitating ones popular in Instagram millenial culture, to bait and switch our audience into not spending money on things they don't need. The products we invented walked a fine line between believable and ridiculous, to inspire sharing and comments. Every "Learn More" button lead to an Ally Bank tool on their website.
In our Amazon stunt, Ally protects people from making online impulse buys by hacking the Amazon bestsellers lists.
STEP 1. Ally loads savings messages as “products” to the Amazon market at $0.00 or the lowest possible cost.
STEP 2. Ally then purchases as much of those products as necessary to reach the “Bestsellers” lists.
3. Clicking the "savings" item brings the user to the product page where we encourage people to stop impulse buying and save money with Ally.